Trucking industry leaders announced the start of a new, collaborative campaign to enhance the image of the entire industry.
Built around the slogan “Trucking Moves America Forward,” they said the initiative will officially be launched in March at the Mid-America Trucking Show in Louisville, Ky. The program unveiling came during American Trucking Associations’ Management Conference & Exhibition here last week.
“The goal of this movement is simple — to effectively relay the essential nature of the trucking industry to the nation’s economy and the everyday lives of all Americans,” John Conkin, president of the Allied Committee for the Trucking Industry…
Source: Transport Topics
